Enquiries lose their marketing source when passed to the sales team.
Marketing Data Integration
Connect Your Marketing and Sales Data.
When advertising, website enquiries and sales records sit in different systems, understanding performance becomes harder. OVA helps connect the information needed for clearer reporting, better follow-up and more informed marketing decisions.
Discuss Your Data ConnectionsThe client problem
Make Disconnected Information More Useful.
Useful marketing information often becomes fragmented as an enquiry moves from a campaign into sales follow-up. Connecting the right records can give both teams a clearer working picture.
Lead status and sales outcomes never reach marketing reports.
Teams repeatedly copy information between systems.
Potential project scope
What We Can Help Connect.
Each project is shaped around the information needed for the agreed marketing workflow. These areas describe potential scope, not a promise that every platform already has a working connector.
Advertising & Website Activity
Bring relevant campaign and website information into reporting.
Forms & Enquiry Records
Preserve useful context as enquiries move into follow-up.
CRM & Sales Feedback
Connect recorded lead status and customer outcomes with marketing reviews.
Reporting & Analysis
Organise agreed information so teams spend less time reconciling separate records.
Practical integration planning
Built Around Your Existing Tools.
OVA first checks the systems you use, the available interfaces and access, and the information the marketing workflow actually requires. That helps us recommend connections that fit the existing process rather than introducing unnecessary technology.
We use appropriate access controls, limit collection to necessary information and agree clear handling responsibilities for the work in scope.
A clear implementation process
From Business Need to Tested Connection.
- 01
Understand the Goal
Clarify the reporting, follow-up or marketing decision the connection needs to support.
- 02
Map the Required Connections
Identify the relevant systems, records, access and responsibilities.
- 03
Build and Test
Implement the agreed connections and confirm that the information moves as intended.
- 04
Document and Hand Over
Record the agreed setup, ownership and operating requirements for the client team.
Ongoing monitoring, maintenance and support responsibilities are defined as part of the agreed project scope; they are not automatically included.
A clear product distinction
Integration Is a Service. Data Bridge Is a Product.
Data Bridge is OVA’s attribution product. Data integration is the service of connecting the relevant systems and records around your marketing workflow. Depending on the project, Data Bridge may form part of that solution.
Frequently asked questions
Data Integration Questions.
Does OVA replace our existing systems?
Usually not. We first assess the tools already in place and the specific marketing workflow the connection needs to support.
Can every platform be connected?
Not necessarily. Feasibility depends on the available interface, access, data quality and the proposed project scope. OVA confirms this before implementation.
Is ongoing maintenance included?
Maintenance and support responsibilities are agreed for each project. They are not assumed to be included automatically.
Start with the workflow
Less Manual Reconciliation. A Clearer Marketing Picture.
Tell us which marketing, enquiry and sales records need to work together.