Data Bridge: Activating Your Google Partner Advantage

As a certified Google Partner, Online Ventures Asia operates at the highest standard of digital marketing. The Data Bridge system is a proprietary tool developed from that expertise. You are about to activate a definitive competitive edge: a closed-loop data system that connects Google Ads performance directly to real-world sales outcomes.

Online Ventures Asia is a certified Google Partner.

This system was designed in accordance with industry best practices.
Verify Our Status in the Google Partners Directory.

Your Competitive Advantage: What This System Does For You

  • ✅ Stop Wasting Ad Spend: Instantly identify underperforming ads, keywords, and campaigns, allowing you to reallocate your budget to what truly works.
  • ✅ Focus on High-Value Customers: Our system tracks profitability, not just clicks. You can now see which ads attract your most profitable customers, allowing you to double down on what grows your bottom line.
  • ✅ Own Your Data, Permanently: All your valuable lead data is logged directly to your private Google Sheet. It is your data, under your control, forever.
  • ✅ Increase Sales Velocity: Your sales team is notified the moment a new lead comes in, allowing them to follow up while the prospect is still “hot” and dramatically increasing conversion rates.

The Setup Process: Technical Guide

The following phases will walk you through the one-time technical setup of your Data Bridge system.

Phase 1: Forging Your Data Hub (Google Sheet & Apps Script)

  1. Create a new Google Sheet and rename the first tab to Data Bridge Logs.
  2. Copy the Sheet ID from the URL (the long string between /d/ and /edit).
  3. Go to script.google.com and create a new Apps Script project.
  4. Paste the entire contents of your code.gs file into the editor.
  5. In the script’s `Config` section, find the line const SHEET_ID = '...'; and paste your Sheet ID between the quotes.
  6. Create a new HTML file in the project named exactly UpdateForm (case-sensitive).
  7. Paste the entire contents of your UpdateForm.html file into it and click **Save project**.

Phase 2: Opening the Gateway (Deploying the Web App)

  1. In Apps Script, click Deploy > New deployment.
  2. Set the type to Web app.
  3. Configure the settings: Execute as: Me, and Who has access: Anyone.
  4. Click Deploy and **Allow** the authorization permissions when prompted.
  5. Copy the final **Web App URL**.

Phase 3: Integrating the Engine (Configuring WordPress)

  1. Install and activate the online-ventures-data-bridge.zip plugin in WordPress.
  2. Navigate to the **Data Bridge** settings page.
  3. Paste your **Web App URL**.
  4. Enter your desired **Notification Email Address**.
  5. Enter your comma-separated list of **Conversion Event Names**.
  6. Click **Save Changes**.

Phase 4: Building the Sensors (Configuring GTM)

This repeatable pattern allows you to track any number of forms or clicks.

  1. Enable Variables: In GTM, go to Variables > Built-In Variables and ensure “Click Element” is checked.
  2. Create Listener Tag: Create a “Custom HTML” tag named `Listener – Divi Form Clicks`, paste in the listener code, and set it to fire on “All Pages”.
  3. Create Data Layer Variable: Create a “Data Layer Variable” named `DLV – form_id_value` that reads the variable name `form_id_value`.
  4. For Each Form:
    • Create a **Custom Event Trigger** that fires when the `event` is `custom.form.submit` AND `DLV – form_id_value` equals your form’s CSS ID (e.g., `contact-form-header`).
    • Create a **Custom HTML Tag** that pushes a unique event to the dataLayer (e.g., `dataLayer.push({‘event’: ‘header_form_submission’});`) and attach the trigger you just made to it.

Phase 5: Tagging Your Assets (Configuring Divi)

  1. For each form you are tracking in GTM, go to the Divi Builder on that page.
  2. Open the form’s Module Settings > Advanced tab > CSS ID & Classes.
  3. Enter the unique CSS ID that matches the one you used in its GTM trigger (e.g., `contact-form-header`).

Phase 6: Go Live & Verify

  1. In GTM, click **Submit** and then **Publish** all your changes.
  2. Open your live website in a New Incognito Window and trigger a conversion.
  3. Check your Google Sheet for a new, complete row of data and your inbox for the notification email.

System Activated

Congratulations. You have now deployed a professional-grade tracking system in line with our standards as a Google Partner. Use this data to deliver exceptional results.