Best Website Design for your Business
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Choosing the best website design for your business is not an easy decision and should involve quite a few hours or even days of research before you begin working on the actual design.
During the initial research process, it’s always a good idea to remind yourself that the extra effort you put into researching and planning your website now, will save you a ton of money in future marketing costs.
Relatively speaking, a website’s cost is cheap when compared to long-term marketing costs for Google or Facebook. Spend your time wisely by researching the right website design for your business.
The first question we ask our website design clients is why do you want a website? In which most client’s response by stating that they hope a new or redesigned website will help to promote their business in terms of branding and sales.
Branding & Sales
Branding & sales are extremely important for a great website, but most people do not realize that in order to get branding & sales right you really have to walk through the entire online sales process.
Online Ventures Asia would love to work with you to build your next website!
So, we created a short list of web design topics that we feel are very important in creating the best website design for your business.
We hope that you will take some time to understand the level of detail that we use when designing websites for our clients.
Always feel free to contact us with any questions or concerns, as we love feedback from our website visitors.
A business website needs to connect with your target audience.
Customer Journey Maps / Sales Funnels
A visit to a great website should flow naturally and effortlessly while guiding your visitors to the information they desire. A web visitor should never become lost on your website.
Our experienced web designers work with our clients to determine the best website journey for your customers. Our goal is to motivate your visitors to schedule a service consultation, purchasing a product, make a phone call or download a product brochure.
The time and effort spent on your customer’s journey will significantly impact the success of your website as visitors will find the information they are looking for and take the next step in the sales process by contacting you or making an online purchase.
Designing a website without a customer journey map or sales funnel is risky business. Every serious website design starts by focusing on a client’s outcomes, then works backwards to ensure that your website visitors take the necessary actions to achieve your goals.
In order to generate sales, a professional website designer should also understand your visitor’s intent by providing them with quality information about your products or services.
Unfortunately, in many circumstances, we find that many websites are created “in-house” or by “pure web designers” and fail to understand what information is most important to your customers.
A great website not only needs to look good, but it also has to motivate your visitors to take the next step in the sales funnel. A website needs to convert visitors into conversions.
Conversions separate the differnce between websites that are pure artwork, and a business websites that drive a business
Website Design & Navigation
A great website design needs to connect with your customers, by providing them with an easy to navigate website that is both professional-looking and informative. Your website visitors should be able to find what they are looking for within a minute or two, or else they may leave your website (bounce) and never return (lost customer).
It’s important to note that the average website visit lasts for only 2-3 minutes, so make sure your visitors can find the information they are looking for within a few minutes.
In most circumstances, a new website visitor will initially land on your websites’ home page, where they will either click on your navigation menu, or read your homepage information and navigate to a webpage that better fits their specific information needs.
Understanding Your Customer (User Intent)
Understanding a user’s intent also plays a significant role in ranking your website for organic search results. Search engines such as Google uses a user’s intent as a major signal in determining if your website should be ranked on the 1st page.
In order to understand user intent, we first need to understand who your customers are, what they do, and why they would want to deal with your company.
Understanding your company’s product & services is also critical when understanding a user’s intent, as it’s almost impossible to match a user intent to your products or services without a complete understanding of why your customers would benefit by using your products and services.
Understanding user intent is synonymous to understanding what your customer’s wants. Every salesperson knows that the toughest part of closing a sale is understanding what a customer wants.
Online Ventures Asia spends a lot of time working with our clients to fully understand their products and services as we feel it is our job as a web design company to position your companies’ products or services above your competitors.
Conversions Power Your Business
Conversions separate the differnce between websites that are pure artwork, and a business website that drives a business.
It’s a web design agencies job to understand your customers unique internet searches (search intent) to ensure that we provide your website visitors with the right information so they take the next step to view your products and services
In addition to understanding user intent, we also want to create a website that provides your visitors with an exceptional user experience so that they feel good about taking the next step to purchase a product or set up a meeting.
Promoting Your Website (Quality SEO)
In addition to sales, a great website should rank well in organic search engine results. The website should be fully optimized in terms of search engine optimization (SEO).
Online Ventures Asia has been creating professional websites for almost ten years, and actually started out as a SEO company called Malaysian SEO Services.
As stated earlier, understanding a user’s intent will not only increase your sales conversions, but also provide FREE website traffic through organic search results.
A search engine’s goal is to provide their users with the most relevant and informative information on a search topic. Companies such as Google and Bing have spent decades designing Artificial Intelligence (AI), that processes their users’ inputs to understand a user’s intent.
Such AI algorithms are also used to analyze a website’s content so that the search engine can find and list the best websites for their user’s search queries.
Paid Advertising such as Google AdWords also rewards websites that best match a user’s intent.
The Internet moves at the speed of light, your website has to load fast.
A Fast Web Design Increases Sales
What good is a great looking website if it takes a long time to load? Online Ventures Asia places a special emphasis on how our website designs perform in the real world.
We build fast websites that incorporate our years of experience as a professional SEO & Digital Marketing company.
The best website designs load fast, which increase sales by providing your visitors with a better user experience. No one likes to visit a slow website.
Let’s Discuss Your Business Website
Our goal in writing this article is to provide our future clients with an opportunity to understand how our web design process works. Hopefully you now have a better understanding on the work and time needed to create a truly great website.
We would love to learn more about your company’s web design requirements.
Philip J. Polaski
Online Ventures Asia
Philip Polaski is a Digital Marketer and Web Designer with over 10 years of experience in helping small and medium-sized businesses reach their potential through digital marketing.